Marketing Effectiveness Measurement Made Easy

Unified marketing measurement uses a combination of marketing measurement methodologies such as Marketing Mix Modeling, Multi-Touch Attribution, Incrementality Testing, and Causal Inference — to holistically measure the true effectiveness of marketing’s contribution to business growth.

In-platform attribution and reporting is often flawed. They provide a limited view of performance metrics and don’t factor in the impact of other marketing channels making them biased towards the platform’s own channels. Lifesight offers a unbiased, comprehensive view of performance across all online and offline channels, helping marketers avoid biased decisions and optimize their marketing strategy effectively

Lifesight's measurement is agnostic of 3P cookie deprecation. The platform is robust due to its reliance on first-party data, probabilistic modeling, and advanced attribution techniques that do not rely on cookies, ensuring accurate and privacy-compliant marketing measurement even in the cookie-less world.

Yes! We offer a free 1-month pilot period without obligation, so you can discover the power of our platform for yourself. Once we identify your goals and requirements, our team of experts will support you throughout our pilot process where we will work together to help you achieve your goals.

To get started with Lifesight, you just need access to your marketing, business, and customer data. The Lifesight marketing science team integrates these data sources to build measurement models with strategic guidance from your organization. For MMM, we require 2 years of aggregated sales and marketing data at a daily or weekly granularity to train the model.