Lifesight for Gaming
Scale user acquisition without burning your marketing budget
Leverage incrementality intelligence to identify channels that drive new user acquisition and boost your revenue.
Leverage incrementality intelligence to identify channels that drive new user acquisition and boost your revenue.
Why Entertainment Brands ♥ Lifesight
Reduce your CPA
Always on models identify winning marketing mix to reduce acquisition cost using MTA, MMM, and Incrementality Testing
Maximize marketing ROI
Measure and scale campaigns driving incremental ROI and ROAS across web, referrals, OOH, offline, TV and more.
Optimize your media spend
Advanced Marketing Mix Models predict the most optimum media budget by analyzing historic data, trends, and economic factors.
Trusted by leading Brands & Agencies worldwide
Grow your user base with incrementality intelligence
We help gaming & entertainment brands drive user acquisition by uncovering which content, channels, and campaigns drive incremental lift.
Acquire, activate, and engage high-value users across all marketing channels
Identify the most effective channels to acquire new users using MMM. Deliver campaigns in high impact touchpoints to create personalised experiences draw users.
Seamlessly sync audiences with your ad platforms to run personalised campaigns.
Get a holistic view of your marketing efforts and KPIs.
View top pathways and touchpoints contributing to conversion.
Forecast the impact on your KPIs before you launch your next marketing campaign
Simulate marketing mix scenarios based on your budget, business KPIs, and constraints to predict business outcomes with confidence and optimize media spend.
Scale up or reduce budgets to view it’s impact on user acquisition in real-time.
Predict incremental ROI and ROAS based on your business goals.
AI recommendations give strategic and tactical-level optimizations.
Identify which channels drive incremental lift using audience split & geo experiments
Measure the incremental impact your marketing drives over your baseline with Incrementality Testing.
Run scale-up and holdout tests to determine channel incremental lift.
Identify and scale winning channels and audience segments to increase ROI.
Reallocate marketing budget on channels driving incremental lift in user acquisition.
Resource Hub
Explore the latest in modern marketing measurements
A Guide To Marketing Effectiveness Measurement For Ecommerce Brands
Download the guide today and start making data-driven decisions that drive real, measurable results.
How a $1B Gaming mobile app company drove 8% incremental revenue using Lifesight MMM
Optimize your marketing spend and drive growth with data-driven insights.
Build vs. Buy MMM: Weighing both sides of the scale
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Using Incrementality Testing to Find the True Value of a Campaign
Explore the brand's journey of leveraging Incrementality Testing to achieve a stellar 20% growth in ROI
Third-Party Cookie Sunset: Preparation Guide for Brands & Agencies
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