Marketing Mix Modeling Software for the Privacy-first Era

Measure the true performance of your advertising spend with MMM solutions built for the modern marketer.

Optimize budget allocation for highest returns

Predict future marketing outcomes with precision

Plan & propose budgets & scenarios that work for you

Marketing Mix Modeling Software - Lifesight

Trusted by leading Brands & Agencies worldwide

Allocate marketing budgets & predict outcomes with confidence

Accurately forecast marketing budget performance based on your historical paid marketing performance

Prove incremental contribution of each channel

Don’t waste ad dollars that could be used to drive incremental sales. Leverage always-on automated marketing mix modeling to forecast for your business needs with real-time data.

Refine budget allocation & optimization

Get recommendations to optimize the performance of your marketing campaigns, that factor in seasonal & economic influences, instead of a single one-size-fits-all model.

Scale paid marketing while avoiding saturation

Scale your paid campaigns without worrying about ad wastage. Identify the right time to expand & control your initiatives to avoid diminishing returns on your investment.

Maximize the impact of your marketing spend

Leverage our AI-powered Marketing Mix Modeling software to make critical budgeting and forecasting decisions. Reduce guesswork and action your strategies with confidence

Check cross-channel performance & optimization recommendations

Dive deep into channel-wise Marketing Analytics and uncover where your marketing truly shines. Get tailored recommendations for Marketing Mix Modeling optimization, ensuring every dollar you spend is strategically placed for maximum impact.

Get accurate forecasts built on your historical data

Harness the insights from your data by analyzing past channel performances and integrating AI insights. Optimize budget allocations & predict which channels have the highest untapped potential.

Create custom MMM models that power your business KPIs

Design custom models tailored to your unique KPIs, ensuring every metric aligns with your vision. Let AI-powered insights shape your strategy & your brand’s future, turning aspirations into achievements.

Marketing Mix Modeling Tool built for the modern era

Ensure your MMM isn't just powerful—it's customizable. Tailor insights, stay agile, and lead tomorrow's marketing with predictions that evolve as swiftly as the landscapes.

Leverage machine learning for Marketing Mix Modeling

Dive into your data, uncover patterns, and predict trends before they surface. Use machine learning to supercharge your MMM, offering adaptive insights tailored to your brand's unique pulse.

Recalibrate your marketing mix models for sharper insights

Build and refresh models in mere minutes, using in-platform integrations for real-time data. No more waiting; instant insights right at your fingertips. Adapt, optimize, and lead with speed.

Leverage external data & historical performance to build robust models

Harness the insights from your data by analyzing past channel performances & integrating AI insights. Optimize marketing budget allocations & predict which channels have the highest untapped potential.

Generate an optimized Marketing Mix Model in Minutes

Enrich data with insights from other platforms

Collate data & insights from all paid media channels into a single source of truth for your MMM model

Choose key metrics and build your model

Select from metrics like conversions, installs, store visits or revenue, and build models that power your business needs

Allocate your budgets with optimizations

Optimize your budgets easily to get the perfect budget allocation across all paid channels, without any ad saturation

Accurate predictions that drive incremental paid media performance

Experience the impact of swift, near-real-time Marketing Measurement and revenue forecasting with an MMM solution built for brands & agencies

Continuous media ROI optimization

Experience continuous media ROI optimization, ensuring every campaign achieves its peak. Let MMM make your media spend work smarter, tirelessly for unmatched results across channels.

Optimize cross channel media investments

Insights that power business scenario testing

Optimized budget worksheets with one click

Accurate predictions that drive incremental paid media performance

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Continuous media ROI optimization

Experience continuous media ROI optimization, ensuring every campaign achieves its peak. Let MMM make your media spend work smarter, tirelessly for unmatched results across channels.

Optimize cross channel media investments

Make every dollar work for you. Let data choose how to split your marketing budget across channels for maximum impact on the most valuable metrics for your business.

Insights that power business scenario testing

Identify the unexplored potential of each paid media channel, to leverage growth opportunities without worrying about ad saturation or diminishing returns on your marketing budgets.

Optimized budget worksheets with one click

Experience continuous media ROI optimization, ensuring every campaign achieves its peak. Let MMM make your media spend work smarter, tirelessly for unmatched results across channels

35%

increase in conversions with smarter budgets

See how this leading electronics brand increased ad budget using Marketing Mix Modeling on Lifesight Measure

“Within months of optimizing based on Lifesight’s MMM insights, marketing ROI increased over 35%. MMM allowed us to redistribute budget to the most effective channels, tightening targeting and supports our marketing team's plans for growth.”

VP Marketing,

Electronics brand with $1.5M ad spend per month