Marketing Effectiveness

Marketing Effectiveness is the measure of how marketing efforts directly contribute to enhanced sales performance.


Marketing Budget Allocation

Optimize marketing effectiveness with strategic Budget Allocation. Dynamically distribute resources across channels for market trends and consumer behavior.

Lift Analysis

Lift Analysis is an insightful ecommerce metric that measures the direct impact of a specific marketing campaign on consumer response.


Incrementality Test Duration

Incrementality Test Duration refers to the length of time required to run a valid auction business incrementality test.

Incrementality Measurement

Incrementality Measurement is the process of assessing the effectiveness of a marketing campaign by determining the extra value it generates.

Weighted Attribution

Weighted Attribution is a method of marketing ROI measurement that assigns varying values to marketing touchpoints based on their relative relevance and importance.


U-shaped attribution

U-shaped attribution is a marketing term that refers to attributing 40% of conversion credit to the first and last user engagement, with the remaining 20% dispersed amongst other touchpoints. 


Touchpoints

Touchpoints are avenues or interfaces where customers interact with your brand during their buying process.


Time-Decay Attribution

Time-decay attribution is a multi-touch attribution model that assigns more credit to touchpoints closest to conversion. 


eCommerce Glossary

Learn A to Z of eCommerce and Marketing

No related glossaries found!