CLTV (Customer Lifetime Value)

Customer Lifetime Value (CLTV) is an ecommerce metric representing the total value of a customer over their entire lifetime with a company.

Customer Engagement Score

Customer Engagement Score (CES) quantifies customer interaction with a service or product, aiding e-commerce in churning prevention and upselling insights.

Customer base Growth rate

Customer base growth rate is an essential metric for any ecommerce business. It helps gauge the progress of any business by tracking the growth of its customer base.

Cost per order

Cost per order (CPO) is a metric that measures the cost required to acquire a customer, as well as the efficiency of purchase acquisition efforts.

Cost per Open

Cost per Open (CPO) is an email marketing metric that measures how much you spend to successfully trigger an email open.

Cost per mille (thousand) impressions

Cost per mille (CPM) is an advertising metric used to measure the cost incurred by an advertiser for 1,000 impressions on an online ad.

Cost per Install

Cost per Install (CPI) is a metric used to measure the acquisition cost of a user who installs an app. It captures the cost of campaigns used to acquire users.

Cost per Follower

Cost per Follower is a metric that measures the effectiveness of social media marketing, allowing businesses to track the cost of acquiring new followers.

Cost per Email Click

Cost per Email Click (CPC) is a useful email metric that measures the price paid to acquire leads or customers via email links.

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