Active subscribers

An active subscriber is a customer who regularly interacts with a brand's services or products, often within a specific period

Active customers

Assess e-commerce health with Active customers. Measure purchases within a timeframe to gauge market penetration, loyalty, and campaign effectiveness.

Acquisition cost

An Acquisition Cost (AC) is a metric used to measure the cost of acquiring customers or leads in online marketing to measure profitability.

Accumulated ROI

In e-commerce, tracking Accumulated Return on Investment (ROI) is vital. It gauges total profit relative to investment, revealing strategy and campaign effectiveness.

Accrued revenue

Track expected revenues with Accrued Revenue. Recognize earned revenue before sale closure or product delivery for efficient analysis in e-commerce accounting.

Account visits

Analyze user activity with Account Visits. Gauge the behavior of registered customers for enhanced e-commerce insights and improved interactions.

Abandonment rate

Abandonment Rate is an ecommerce metric that reflects the percentage of customers that leave an online store during their shopping journey without completing their order.

Abandoned orders on Website

Abandoned orders on a website occur when potential customers add items to their online shopping cart but leave without completing the purchase.

Abandoned orders in App

Uncover reasons for abandoned orders in your app to enhance user experience and increase conversion rates. Analyze incomplete transactions for revenue growth.

eCommerce Glossary

Learn A to Z of eCommerce and Marketing

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