Ad unit

An ad unit, in ecommerce, is a defined space on a webpage that holds promoted content designed for advertising purposes.


Ad tag

An Ad tag is a snippet of HTML code that is incorporated into a website to manage online ads' delivery and tracking.


Ad stacking

Beware of ad stacking in digital advertising. Illicit practice with multiple ads placed on top of each other leads to skewed metrics and fraud risks.

Ad server

An ad server that hosts and delivers digital ads, helping advertisers manage ad trafficking, track campaigns, and control when and where ads are displayed.

Ad network

Unlock advertising potential with ad networks. Essential intermediaries between publishers and advertisers, matching ad supply with demand effectively.

Ad inventory

Maximize digital marketing potential with Ad Inventory. Essential for ecommerce, it includes available ad spaces like banners, sidebars, and pop-ups.

Web Attribution

Web attribution is the process of determining the marketing channels that contribute to a sale or conversion.


Walled Garden

A Walled Garden is a closed digital ecosystem where the operator controls user interaction, content, and functionality.


eCommerce Glossary

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