Deferred Deep Linking

Deferred Deep Linking is a method that directs a new user to a specific location within an application after installation.


Deep Linking

Deep linking is a practice in ecommerce that directs users to a specific web page beyond the homepage via hyperlinks.


Receipt Validation

Receipt validation refers to confirming the authenticity of a purchase transaction to inhibit fraudulent activities.


Real-time Bidding 

Real-time bidding (RTB) is an automated auction where ads are bought and sold instantly, allowing advertisers to optimize strategies based on performance.

Randomized Controlled Trial 

Randomized Controlled Trial (RCT) is a research strategy where participants are randomly assigned to two different groups to test a variable's effect.


Programmatic Digital-Out-Of-Home

Programmatic Digital-Out-Of-Home (pDOOH) is the automated buying and selling of outdoor advertising space in real-time.


Programmatic Advertising

Programmatic advertising involves the automated purchasing and selling of online advertisements in real-time.


Probabilistic Modeling

Probabilistic modeling analyzes uncertainties in outcomes, aiding in understanding customer behavior, sales forecasting, and decision-making in e-commerce.

Private Marketplace

Private Marketplace (PMP) is a closed digital ad platform where premium publishers invite specific advertisers, ensuring better control and ad quality.

eCommerce Glossary

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