Keywords Ranking

SEO keyword rankings indicate a webpage's position in search results for a query. Tracking and optimizing them enhances visibility and boosts conversions.

Coverage Issues

Track SEO health with Coverage Issues metrics. Measure index problems encountered by Googlebot, ensuring website visibility and ranking optimization.

Average cost per units

Average cost per unit is a metric that helps measure the cost of buying or producing a single unit of a product.

Attribution Touchpoints

Attribution touchpoints are pivotal moments in a customer's journey where they engage with a brand, aiding marketers in understanding the path to purchase.

Repeat Purchases Rate

Repeat Purchases Rate measures the success of a company in retaining customers, with the number of repeat purchase customers divided by total customers.

Attribution Conversion Path Analysis

Attribution Conversion Path Analysis is a technique of determining which marketing touchpoints contribute to a sale or conversion.

Returned customers

Returned customers are a vital CRM metric, that tracks repeat purchases. They gauge loyalty, aid in engagement strategies, and boost e-commerce profitability.

Lost Customers

Track the number of lost customers and understand why they are leaving your brand to increase retention rates.

Unique value proposition (UVP)

A Unique Value Proposition (UVP) is a clear statement, often not more than 100 characters, that conveys unique benefits customers get from your product/service, not offered by competitors.

eCommerce Glossary

Learn A to Z of eCommerce and Marketing

No related glossaries found!