Time to convert

Time to Convert' (T2C) is a critical ecommerce metric measuring the duration taken by a visitor to transform into a paying customer.

Social media engagement

Social media engagement is the interaction that occurs on social media platforms between brands and their consumers.

Sessions

In e-commerce, a session tracks a user's interactions within 30 minutes. It includes browsing, cart activity, purchases, and feedback, identified by a browser cookie.

Search engine rankings

Search engine rankings are the positions that websites occupy in search results when specific keywords are queried.

Revenue

Revenue, in the simplest terms, is the total earnings generated from a business's core operations before any costs are deducted.

Price elasticity of demand

Price elasticity of demand (PED) measures how product demand changes with price variations, calculated as the percentage change in demand relative to price change.

Pay-per-click (PPC)

Pay-per-Click (PPC) is an internet marketing model where advertisers pay each time a user clicks on their online ad.

Paid search

In digital marketing, paid search (PPC) involves advertisers paying for each click on their online ads, commonly offered by search engines like Google.

Pageviews

Track website performance with Pageviews. Measure total views to gain insights into user engagement and the effectiveness of a website accurately.

eCommerce Glossary

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